This page describes the cookies and privacy policies for the Business Support website. It directs new or established businesses in the UK to information, advice and guidance to help them grow.
Use the GOV.UK form to send your questions or comments about this campaign website.
We put small files (known as ‘cookies’) onto your computer to collect anonymised information about how you browse the site.
Cookies are used to:
- remember your progress
- measure how you use the website so it can be updated and improved based on your needs
Cookies aren’t used to identify you personally.
You’ll normally see a message on the site before we store a cookie on your computer.
Find out more about how to manage cookies.
You may see a pop-up welcome message when you first visit this site. We’ll store a cookie so that your computer knows you’ve seen it and knows not to show it again.
|cookieMessage||Saves a message to inform us that you’ve seen our message||1 month|
|CookieConsent||Stores the user’s cookie consent state for the current domain||1 year|
Measuring website usage (Google Analytics)
We use Google Analytics software to collect information about how you use the website. We do this to help make sure the site is meeting the needs of its users and to help us make improvements.
Google Analytics stores information about:
- the pages you visit
- how long you spend on each page
- how you got to the site
- what you click on while you’re visiting the site
We don’t collect or store personal information so this information can’t be used to identify who you are.
Google Analytics sets the following cookies:
|_ga||This helps us count how many people visit the site by tracking if you’ve visited before||2 years|
|_gid||This helps us count how many people visit the site by tracking if you’ve visited before||24 hours|
|_gat||Used to manage the rate at which page view requests are made||24 hours|
|collect||Used to send data to Google Analytics about the visitor’s device and behaviour||Session|
We use a Google Adwords pixel to track the effectiveness of our online advertising. This pixel sets cookies when you visit our website.
|Google ID||To store ad click information to track and gather statistics and conversion information|
|_gcl_au||Used by Google AdSense for experimenting with advertisement efficiency across websites using their services|
Google DoubleClick Floodlight
We use a Google DoubleClick Floodlight to track the effectiveness of our online advertising. This pixel sets cookies when you visit our website.
|IDE||To measure the results of our digital advertising||1 year|
|test_cookie||Used to check if the user’s browser supports cookies||24 hours|
For more information please visit http://www.google.com/policies/privacy/ads/ and http://www.google.com/ads/preference. It is also possible to opt-out of Google Analytics for Display Advertising and customise Google Display Network ads using Google’s Ads Settings at https://www.google.com/settings/ads.