Finance & Business Planning

Marketing your business online

There are now more options than ever before when it comes to promoting your business and services on the web. Whether it is through Facebook, Google or banner ads, or even through emails, there are many quick and cost-effective ways of getting your message out to the people that matter most: your customers.

Information and advice

Having a business website

Marketing Donut

Even if you don’t plan to sell your services online, having a website will be beneficial to your business. Here is an overview of things to consider when planning and building your website

How to build a website

Business News Daily

This link provides a small business guide about building a website with important things to consider such as your domain name

Using Google

Google

A free Google My Business Account allows you to list your business on Google and allows you to connect with customers across Google Search and Maps.

Social media for business

Wix

Social media is one of the best ways to engage directly with your audience. Find helpful tips about the biggest platforms including Facebook, Twitter and Instagram.

Using Facebook

Facebook

Two billion people use Facebook every month, it can help you find new customers and build relationships with them through your business page

Using Twitter

Twitter

People go on Twitter to look for new and interesting information. Businesses and brands can create and share content and stories for their customers here

Using LinkedIn

LinkedIn

This page can help you set up a LinkedIn page for your organisation or business on LinkedIn. It can help members learn more about your business, job opportunities and products.

Using Instagram

Instagram

This page can help you learn how to use Instagram including how to set up a free business profile, create content and grow your business using the platform

Using Youtube

Youtube

This video guides you in setting up a Youtube channel, shows you how to upload videos and align your branding. It also contains guidelines for being part of the Youtube community.

Creating and promoting an event

Eventbrite

You can use free services like EventBrite to create, manage and promote your events online. This explains how.

Email marketing

Marketing Donut

This page gives an overview of email marketing which can be a great way to connect with your customers. Email is fast and cost-effective and allows you to target messages to the right people at the right time.