Click, pay, give and grow

At this time of giving, here’s a fascinating and inspiring film about a business that is transforming the act of giving. It’s also about how a rurally-based business, situated among Worcestershire’s mushroom and asparagus growers, can build relationships with more than 3,000 global retailers and has raise £4m for charity – all by shoppers making everyday online purchases using Give as you Live.

For Everyclick’s founder & CEO Polly Gowers, it’s just the start. “We have a proven concept and we are ready to grow much bigger,” she says. “I’m very ambitious. Growth is everything.” That means building a substantial presence in the UK and then tackling the US market.

Here Polly talks about the challenges of achieving that growth, the future of digital fundraising – and why the CEO’s job is like being a baker.